The Sensometric Society Related Events

Institute for Perception course: A Powerful Framework for Sensory Product Testing (21 May 2012)

Mon, 21 May 2012 04:00:00 GMT

In this 2-day course, you will achieve a deeper understanding of traditional discrimination and rating methods by learning a common framework in which to interpret results across methodologies. In particular, you will learn how to select the most suitable and powerful discrimination methodology based on project objectives, how to develop standards to detect when sensory differences and ratings exceed a consumer-relevant acceptability threshold, how to assess and manage risks in product testing decisions, and effectively use the “no preference/difference” option. Invited speaker, Frank Rossi, Associate Director of Applied Quantitative Sciences at Kraft Foods, will talk about issues in risk management in product testing.

Offered by: The Institute for Perception
Target audience: Intermediate
Cost: €750; 50% discount applied to each additional registrant from the same company, Academic discount available. A discount of €50 will be offered for members of the Sensometric Society before additional discounts are applied.

Further information: http://ifpress.com/short-courses/ or call 001-804-675-2980

Institute for Perception course: Drivers of Liking® and Product Portfolio Optimization (23 May 2012)

Wed, 23 May 2012 04:00:00 GMT

Learn to “see” the market from your consumers’ perspective as you develop an understanding of similarity, Drivers of Liking®, and Landscape Segmentation Analysis®. In this 2.5-day course, you will actively: Construct maps with products and consumer ideal points and identify products’ strengths and weaknesses using descriptive and analytical data; Understand the limitations of internal preference mapping based on 27 category appraisals conducted at a major consumer products company; Find consumer segments using individual ideals; Use mapping results to improve existing products and conduct computer-aided design of new products. Invited speaker, Dr. Kevin Blot of Unilever, will show applications of LSA in new introductions.

Offered by: The Institute for Perception
Target audience: Intermediate
Cost: €950; 50% discount applied to each additional registrant from the same company, Academic discount available. A discount of €50 will be offered for members of the Sensometric Society before additional discounts are applied.

Further information: http://ifpress.com/short-courses/ or call 001-804-675-2980

11th Sensometric Conference (10 Jul 2012)

Tue, 10 Jul 2012 04:00:00 GMT

The 11th Sensometric Conference will be held at Agrocampus Ouest in Rennes, France.

Find further details on the dedicated conference website.